Inna Florentin

Helping design brands become clearer, & helping interior designers find the ones worth knowing.

For interior designers Connecting you with
designers I stand behind. For design brands Taking your brand
to its next stage.

For interior designers Connecting you with
designers I stand behind. Explore the brands For design brands Taking your brand
to its next stage. See what I do

For interior designers

Connecting interior designers with designers I know, trust and work with closely.

FE Studio

Metal furniture, lighting and objects defined by color and sculptural form.

FE Studio is the work of Mikki Mann, an architect and designer whose language is built around metal, color and form. Color is not an addition to the work, but part of the brand's DNA: bold, precise and inseparable from the way the objects are experienced. The studio creates vases, lighting, indoor and outdoor furniture and wall art, all through a material language that makes metal feel unexpected. FE's metal vases are one of Mikki's signatures: objects that can be read almost like ceramic from a distance, but reveal a different kind of presence through material, weight and touch. For interior designers, FE offers pieces that bring color, structure and a strong point of view into a space.

REISH Studio

Sculptural mirrors and wall objects playing with reflection, color and distortion.

REISH Studio is the work of Racheli Sharfstein, an artist and designer working with mirrors, reflections and plexiglass. The studio creates sculptural objects and wall mirrors that bring more than reflection into a room. Some pieces play with color, distortion and layered materials. Others are more geometric, built to sit on the wall like a precise visual interruption. The work feels playful, but it is built on control, material understanding and a strong visual instinct. REISH works in the space between object and image, function and point of view, with a language that is humorous, conceptual and sharp. For interior designers, REISH offers pieces that can shift the rhythm of a room and give a project a memorable point of view.

Maiyan Ben Yona

Porcelain tableware and art objects layered with pattern, color and texture.

Maiyan Ben Yona is a ceramic designer with a highly recognizable language, where porcelain, pattern and color are inseparable from the brand. Her studio creates everyday objects for the table and the home, alongside more singular art pieces for walls, shelves and interiors. The work moves between useful pieces, collectible objects and decorative moments, always with a strong sense of color and hand. Decorated with layered pattern, matte and glossy textures, it feels joyful, precise and distinctly her own. For interior designers and international stores, Maiyan offers porcelain that can be lived with, collected, combined and used to bring warmth, rhythm and character into a space.

Ceremonials

Contemporary Judaica for the home, rooted in history, folklore and material culture.

Ceremonials is a contemporary Judaica brand founded by designer Shira Keret. The brand reimagines familiar Jewish objects through a modern design language, creating ritual pieces that move between domestic use, memory and heirloom. Rooted in Jewish history, folklore and material culture, Ceremonials gives Judaica a renewed presence for contemporary homes. Shira is also co-founder of Laniado Keret, an award-winning product design studio with Itay Laniado, whose work spans objects, research and ceremonial pieces and has been shown in Israel and internationally. For interior designers and collaborators, Ceremonials offers cultural depth, material intelligence and a clear point of view.

Liora Zemelman

Artworks, wallpaper, textiles and murals brought to life through line, color and character.

Liora Zemelman is an illustrator, painter and visual communication designer whose work is built from line, color and character. Her practice moves between prints, patterns, visual identities, product work, restaurant commissions and large-scale wall paintings, with a visual language that can shift from intimate framed pieces to complete image-based environments. Color is not an addition to the image, but part of its structure, holding mood, memory and rhythm. For interior designers, hotels and hospitality projects, Liora's work can be commissioned as existing works in different sizes, site-specific pieces for a room or public space, custom wallpaper, textile pieces, or full wall paintings that turn a surface into part of the story.

Ask me about fit, availability or a project.

About me

Why I stand behind them

I work with interior designers who are looking for product designers and design brands they can trust, not only visually, but professionally.

For six years, I worked closely with interior designers and clients in the United States through Asaf Weinbroom Studio. Before that, I spent ten years in the fashion world, building my own children's brand and working with stores in the U.S. and abroad. These years taught me how much depends on the relationship behind the product: communication, timing, flexibility, transparency and the ability to solve problems when they appear.

The brands I work with are not only brands whose design I believe in. They are people I know, trust and stand behind. They care about the product, but also about the way it arrives, the way questions are answered, and the way a project is supported.

For me, the connection does not end with an introduction. I care about making the process clear, honest and respectful, because good service is not separate from good design. It is part of what makes a brand worth working with.

For brands

Taking design brands to the next stage, from the inside out.

Brand Direction & Language

A strong brand should be recognizable before someone reads the name: through a product, an image, a sentence, a color palette, a material choice, or the way something is presented.

Together, we look at the founder, the products, the materials, the references, the audience and the places where the brand already communicates. From there, we define a clear direction and language: what the brand becomes associated with, how it sounds, what it repeats, what it avoids and how it makes decisions.

The result is not a slogan. It is a practical brand language the business can use across its website, product pages, newsletters, presentations, captions, outreach, launches and everyday communication.

International Readiness

A wider market is closer than it looks, but it asks different questions. Stores, interior designers, buyers, partners and press abroad need to understand the brand quickly, trust it professionally and know what to do next.

Together, we prepare the brand for people who do not know it yet. We look at the offer, product information, pricing logic, packaging, shipping, lead times, presentation, first approach and follow-up.

Details that may feel small locally can decide whether a brand feels serious across different markets. International work is not a list of emails. It is the ability to turn one good conversation into trust, repeat sales, press, partnerships and wider exposure.

Product Mix, Pricing & Production

A strong brand is protected by the decisions behind the product, not only by the product itself.

Together, we look at what leads the collection, what supports it, what should be developed next, what can be produced well and what price allows the brand to grow without weakening its value.

Sometimes the next step is finding an alternative supplier. Sometimes it is changing a format, editing the offer, improving packaging, clarifying margins or understanding which pieces should carry the brand forward.

These decisions may look practical, but they shape how the brand is valued, understood and sustained over time.

Visual Direction & Marketing Rhythm

Everything speaks to everything: the image, the newsletter, the product page, the caption, the invitation, the launch, the packaging and the way the brand answers a message.

Together, we shape a visual and marketing rhythm that fits the brand, the audience and the budget. The goal is not to make noise. It is to build recognition through the right images, words, timing, campaigns, newsletters and sales moments.

The brand needs to stay alive, consistent and responsive without being forced into a formula that does not fit it.

Events & Collaborations

The right collaboration can make each brand stronger than it is alone. The right event should do more than showcase a product. It should create a memory, a conversation and a reason for people to feel they were part of something worth their time.

Together, we think through the idea, the people, the place, the invitation, the follow-up and the commercial purpose behind the moment.

A dinner, studio visit, hotel project, fair or shared launch should carry visual, intellectual and emotional interest. These moments matter because they connect the brand to people through experience, not only through display. When the connection is precise, it can open the door to a new relationship.

Tell me where you want to take your brand.

About me

The brand around the work

I work with design brands at the point where the work is already strong, but the brand around it needs to become clearer, sharper and more complete.

My background is not only in marketing. For ten years I built and ran my own children's fashion brand, sold internationally. I know what it means to build a product-based business from the inside: collections, pricing, production, photography, stores, customers, shipping, cash flow, and the daily pressure of making the brand hold together.

After moving from fashion into the world of product design and design brands, I worked closely with studios and creative companies, including Asaf Weinbroom Studio, FE Studio, REISH, Maiyan Ben Yona and Ceremonials, alongside consulting work for additional brands and businesses along the way.

What I do now sits between brand direction and practical action. I help design brands move to their next stage from the inside out: by understanding what is already there, sharpening what is unclear, and building the language, presentation and structure that allow the brand to grow with more clarity, confidence and direction.

I do not come in to make a brand into something it is not. I come in to understand what is real, make it clearer, and help it meet the world with more confidence and more precision.